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Proof of Work
Six campaigns. Real numbers.
Agritech · App Marketing · PROHED
YARA FarmWeather; 1M App Installs, 74% CPI Reduced, 54% CPC Reduced
Reached 1 million qualified farmers across India using vernacular video campaigns and hyper-local targeting. App reached #1 in Top Free and Top Trending on Google Play.
1M+
App Installs
74%
CPI Down
→
D2C Health · Performance Marketing · Ten12
Gynoveda; 5x ROAS at Scale, 70% Revenue Increase, 60% More Repeat Orders
Cohort-based performance marketing for an Ayurvedic women's health brand. Maintained 5x ROAS while scaling revenue 70% through problem-identification-led funnels and lifecycle retention.
5x
ROAS at Scale
70%
Revenue Up
→
EdTech · International Student Acquisition · PROHED
Pearson LBS Programme; 2.5x Registrations, 45% More Qualified Leads, 10 New Countries
International acquisition for Pearson's London Business School Executive Programme across India, Middle East, UK and Southeast Asia.
2.5x
Registrations
10
New Countries
→
Live Events · Performance · PROHED
HCL Concerts; 1400% Watch Time Growth, 10x Website Traffic During Live Events
Built digital audience for HCL's classical music live events from zero using full-funnel Facebook campaigns and watch-time-optimised creative strategy.
1400%
Watch Time
3x
Lower CPL
→
NGO · Organic SEO · Habitats Trust
The Habitats Trust; 180% Organic Traffic Increase, 10+ Keywords on Page 1, Zero Paid Budget
Wildlife conservation SEO for an Indian NGO with zero paid budget. Built organic search visibility from scratch through technical SEO, keyword strategy and content optimisation.
180%
Organic Traffic
#1
3 Keywords
→
Fintech · B2C Growth Strategy · Hypothetical
SafeGold; B2C Growth Lead Strategy: Building a Direct Consumer Relationship
Strategic analysis and growth plan for India's largest digital gold platform. Diagnoses why 99.8% of 81M users were acquired through partners and proposes a D2C acquisition engine.
For demonstration purposes only. I have not worked at SafeGold.
₹6,867Cr
FY25 Revenue
81M+
Users
→