Reached 1 million qualified farmers across India using vernacular video campaigns and hyper-local targeting. App reached #1 in Top Free and Top Trending on Google Play.

Cohort-based performance marketing for an Ayurvedic women's health brand. Maintained 5x ROAS while scaling revenue 70% through problem-identification-led funnels and lifecycle retention.

International acquisition for Pearson's London Business School Executive Programme across India, Middle East, UK and Southeast Asia.

Built digital audience for HCL's classical music live events from zero using full-funnel Facebook campaigns and watch-time-optimised creative strategy.

Wildlife conservation SEO for an Indian NGO with zero paid budget. Built organic search visibility from scratch through technical SEO, keyword strategy and content optimisation.

Strategic analysis and growth plan for India's largest digital gold platform. Diagnoses why 99.8% of 81M users were acquired through partners and proposes a D2C acquisition engine.

Built the entire marketing function alone for an AI alternative-data platform selling into banks and NBFCs. Narrowed the argument, then bought credibility rather than reach.

A premium superfoods brand in a crowded wellness market. Settled what the brand credibly owned before touching the ad accounts, then rebuilt acquisition and the site around it.

Rebuilt a full-funnel Meta strategy around why someone buys rather than who she is. Three buying motives, three separate arguments, budget allocated by what converted.

Traffic was healthy, rankings were healthy, new subscription orders were flat. Two different intents were being counted as one number, so the number said everything was fine.

A catalogue that had grown by accretion until nobody could find anything. Restructured around how the buyer chooses rather than how the business files things, during the migration.

An occasion-led category where everyone publishes all year and competes in the same six weeks. Built content around the occasions and the decisions inside them, and published ahead of the window.