Experience | Mohit Karwal

Seven years.
Four industries.
One way of working.

Jun 2024 to Present

Current

QuantInsti (by iRage)

Senior Marketing Manager

Quantitative finance education platform by iRage. Trains quant traders globally in algorithmic and quantitative trading.

Drove content-led growth contributing to ₹50L+ in revenue in the last year, accounting for over 10% of overall annual revenue
Own QuantInsti's brand strategy, positioning, and narrative across social media, email, YouTube, webinars, and partner networks, ensuring every touchpoint is credible, consistent, and built for the world's most analytical audience
Built brand system, messaging frameworks, and tone of voice guidelines that translate complex quant finance and AI concepts into clear communication, contributing to a 2x increase in organic leads and content-driven conversion
Conceive and execute integrated campaigns end-to-end across short-form video, social creatives, email journeys, and paid media on Google Ads, Meta, and LinkedIn
Own the full brand calendar: quarterly campaigns, webinar series, flagship events, and alumni initiatives
Manage agency relationships and media vendors with structured stakeholder management

₹50L+

Revenue

Organic leads

Mar 2023 to Jun 2024

Acting Head

AjnaLens

Senior Marketing Executive (Acting Head of Marketing)

Deep-tech extended reality company building mixed reality headsets for defence, enterprise, and skilling.

Managed full marketing budget of ₹80L to ₹1Cr annually across events, brand, and paid media, delivering a 2x ROAS on performance campaigns
Built a 10-person marketing team from scratch across brand, content, performance, and social media. Set strategy, hired and mentored every member, managed the full marketing budget, and doubled engagement and inbound requests within the first year
Grounded every campaign in consumer research and ICP analysis. Partnered across product, tech, sales, and CX so brand messaging and product launches moved in lockstep

₹1Cr

Budget

ROAS

Team built

Nov 2021 to Jan 2023

Solo Function

Data Sutram

Product Dev and Marketing Executive

Location intelligence and alternative data platform for enterprise, BFSI, and government clients.

Built B2B pipeline from scratch with a ₹10L budget, targeting BFSI enterprise buyers including banks, NBFCs, and insurers through performance-led growth
Owned the full GTM strategy and brand positioning for DataSutram: built the narrative, messaging framework, brand identity, and tone of voice
Built brand authority through SEO-backed thought leadership, earned PR, and omnichannel campaigns across LinkedIn, email, and webinars. Ran the entire brand function solo

₹10L

Budget

Dec 2020 to Jul 2022

Freelance

Ten12

Marketing Consultant

Independent consulting practice. Brand and growth strategy for early-stage startups and D2C brands. Concurrent alongside full-time role from Nov 2021.

Delivered 10x ROAS for a D2C beauty client, reduced cost per install by 74% for YARA India, and drove 27% of total Facebook sales for BLK India, across 20+ startup and SMB clients
Fractional brand and growth strategist for 20+ D2C and B2B startups. Helped founders move from zero to one: brand identity, positioning, narrative, tone of voice, and a GTM plan
Built complete brand systems from zero: brand identity, messaging frameworks, content strategy, and performance marketing playbooks

10x

ROAS

74%

CPI down

Jul 2019 to Dec 2020

Full-time

PROHED

Digital Advertising Strategist

Digital marketing agency and Meta Business Partner. Performance and social media for SMBs and enterprise.

Advised 25+ SMBs through the Meta Partner Onboarding Program and ran digital advertising for clients including YARA, HCL, and Pearson. Owned briefs, creatives, targeting, and optimisation on every account
Built PROHED's social media presence from zero, developing the content strategy, tone of voice, and growth playbook

1M+

App installs