Mumbai · Brand and Growth Marketing

7 years. Four industries.
One operating philosophy:
Trial and Error.

I build things, test them fast, learn faster, and keep going. I write brand narratives that make people feel something, backed by data that makes the business grow.

See the Work → Get In Touch

Companies I have worked with

QuantInstiAjnaLensData SutramYARA IndiaGynovedaHabitats TrustHCLPearsonBLK IndiaPROHED QuantInstiAjnaLensData SutramYARA IndiaGynovedaHabitats TrustHCLPearsonBLK IndiaPROHED

$120K

Annual marketing
budget managed

$60K+

Revenue through
content-led growth

Person team built
from scratch

20+

Startups helped
find their voice

Looking for a fractional CMO? → First 10

Mohit Karwal

Brand and Growth Marketing · Mumbai

About Me

Marketing that
builds businesses.

I build marketing functions that compound. Brand, content, performance and product marketing together; not siloed, not sequential.

Over seven years across Fintech, EdTech, Deep-Tech XR, Agritech, D2C and B2B SaaS, I have contributed to ₹50L+ in revenue through content-led growth, managed budgets of up to ₹1Cr, delivered 2x ROAS on performance campaigns, and built a 10-person team from the ground up at a deep-tech company.

My approach is consistent regardless of the category: understand the market and the user first, build the brand narrative second, then distribute it in a way that creates both awareness and revenue. I work best when the scope is broad, the brief is ambitious, and the bar is high.

₹50L+

Revenue driven through content

Person team built from scratch

20+

Startups helped find their voice

Years across four industries

Side Quests

Quiz Master Proud cat dad 3D printing enthusiast Star Wars obsessive Bedroom DJ

Skills

What I am good at.

Brand Strategy

5/5

Positioning and Messaging

5/5

GTM Strategy

5/5

Product Marketing

4/5

Consumer Research and ICP

4/5

Brand Guidelines and Tone of Voice

5/5

Content-Led Growth

5/5

Full-Funnel Marketing

5/5

Funnel Optimisation and A/B Testing

4/5

Performance Marketing

4/5

CAC, ROAS and LTV Management

4/5

SEO and Organic Growth

4/5

Integrated Campaign Planning

5/5

Creative Strategy and Briefing

5/5

Content Strategy

5/5

Email Marketing

4/5

Webinar and Event Marketing

4/5

Demand Generation

4/5

Meta Ads (Facebook and Instagram)

5/5

Google Ads (Search, UAC, Display)

5/5

Social Media Organic

5/5

LinkedIn Ads

4/5

YouTube Advertising

4/5

Influencer Marketing

3/5

UTM Attribution and Tracking

5/5

Meta Business Suite

5/5

Google Analytics 4 (GA4)

4/5

HubSpot CRM

4/5

Google Search Console

4/5

Python (Marketing Analytics)

3/5

Claude (Anthropic)

5/5

ChatGPT

5/5

AI-Powered Content Workflows

5/5

Prompt Engineering

5/5

Gemini

4/5

AI Image and Video Tools

4/5

Team Building (0 to 10)

5/5

Agency and Vendor Management

5/5

Budget and P and L Management

4/5

Cross-Functional Collaboration

5/5

Stakeholder Communication

4/5

Hiring and People Management

4/5

What I Do

Three things. Done well.

Brand Strategy and GTM

Brand strategy, positioning, identity. GTM strategy and product marketing. Messaging, brand guidelines, tone of voice. Consumer research, ICP and benchmarking.

Brand StrategyPositioningGTMProduct Marketing

Growth and Campaigns

Full-funnel integrated marketing. Content strategy and brand narrative. Performance marketing across CAC, ROAS and LTV. A/B testing and funnel optimisation.

Full-FunnelContent StrategyPerformanceA/B Testing

Channels and Analytics

Social media, email, influencer, paid media across Meta, Google and LinkedIn. GA4, HubSpot, UTM attribution. Python, Claude, ChatGPT for AI-powered workflows.

Meta AdsGoogle AdsGA4AI x Marketing

Selected Work

Twelve campaigns. Real numbers.

Agritech · App Marketing · PROHED

YARA FarmWeather; 1M App Installs, 74% CPI Reduced, 54% CPC Reduced

Reached 1 million qualified farmers across India using vernacular video campaigns and hyper-local targeting.